C-suite attention in financial services

We were engaged in an ongoing programme of ABM materials to stakeholders at Rabobank on behalf of Capgemini Netherlands. One of them was a regular eNewsletter to stay in touch. And when we wrote an article about automation, it went to a wide audience. But it was the CEO from the business side who responded to fix a meeting. That meeting turned into a successful project that advanced the bank’s digital transformation. Information key stakeholders care about isn’t black and white anymore, but we make sure it’s still read.