“No story lives unless someone wants to listen.” - J.K. Rowling
Storytelling is about making a connection with clients. You need a value proposition that hits home hard, that gets people to pay attention. We work with you to capture the story behind your service. We translate your insight into useable collateral. Instead of on your hard drive, it's on your website. Instead of in your heads, it's in your PowerPoint presentation.
20
Value Proposition engagements in the last 2 years
£100s of Millions
in revenue for our clients
The storytelling process
Workshop
We kick-off all storytelling engagements with a day or ½ day workshop where we analyse any existing collateral, share our own scan of the market to identify over-saturated messages & areas you can excel, and work collaboratively with your SMEs to draw out the things that only you can bring to the table.
Outputs
We take away everything we’ve heard from the session and condense it into a concise output deck that hits the key points, including flagship messaging, the strengths of your offering, and recommendations for how to use these to your advantage.
Content Creation
Through 1-1 interviews and feedback sessions, we create new collateral entirely from scratch, in a pre-agreed format (PPT, PDF etc.) with professional design that brings it all together. We iterate closely with senior leadership, and stress test with sales teams to ensure the message is aligned end-to-end across the value chain.
Deployment
Once the sales collateral is finalised, we develop a series of follow-up content, including web page content, LinkedIn/social posts, introductory emails, videos and infographics to ensure your teams are fully equipped with an arsenal of succinct, unified sales collateral that sparks conversations and triggers new leads.